Ali Swanton Brand Design
The brief
Ali Swanton, a website designer, was in need of a brand identity she could be proud of. Her brand needed to distinguish her from competitors and effectively communicate her expertise.
Process
The client wanted this brand identity to be bold, yet convey sustainability, warmth, reliability and integrity. I used these brand values as a starting point for to create a moodboard.
The client loved the green tones, paired with bold contrasting colours, with dense illustrative repeating patterns.
I began creating logo ideas, using serif fonts which was the client’s preference. One unused concept incorporated the image of a Swan (tying into the client name of Swanton) into a monogram.
For the final logo design we settled on a stylish bold serif typeface featuring connecting typography, as well as a monogram submark, which could also be used as a framing device.
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