Elections Campaign
The SU Bath
The brief
I recently had the pleasure of working with Bath Student Union on their Elections campaign branding and promotional graphics.
The brief asked for an Elections brand which was vibrant and modern, and would lead to greater engagement with the student elections process. These designs also needed to tie back to the core SU Bath brand.
Client
Services
Animation & Graphic Design
approach
For the nominations phase, the messaging in my designs focused on two key elements. Firstly, we aimed to attract students who were interested in bringing about change at the Union, by highlighting how officer roles could help them make a tangible impact on campus life. Secondly, we aimed to appeal to students who were focused on their career goals, by showcasing how an officer role could help them develop skills in areas such as leadership, teamwork, and communication – skills that would be valuable in any professional setting.
By creating designs that spoke to these two distinct groups of students, we were able to generate greater interest and engagement in the nominations phase.
I used bold modern illustrations to convey these themes, then applied these to animations and a range of web and print promotional content. These included poster and flyer designs, social media assets, and even gif stickers.
The final result was a set of visually stylish designs that successfully communicated the Bath Student Union brand, while effectively promoting their election campaign.
“We were looking for a fresh new approach to our elections branding. We were absolutely thrilled with what Jess presented to us, she completely understood our vision and what we were after, and we have had non stop compliments from both students and staff.
Jess is lovely to work with and nothing was too much trouble. We can’t wait to work with Jess on future projects.”
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