Start Strong: Memorable Freshers’ Week Branding by Augarde Design
Freshers’ Week is a key moment for student unions to make a lasting first impression. It’s an opportunity to welcome new students, build excitement, and showcase the vibrancy of campus life.
At Augarde Design, we specialise in creating dynamic and memorable brand identities for Freshers’ Week and Summer parties that capture the energy of this unique time. From bold visuals to cohesive campaigns, our designs help student unions stand out and connect with their newest members.
Here’s how we’ve brought Welcome Week to life with bold, creative campaigns for student unions—take a look at some examples of our work below.
1980s-Inspired Freshers’ Brand Identity for Reading SU
Drawing inspiration from the vibrant aesthetics of the 1980s, we created a bold and dynamic Freshers’ brand identity for Reading SU. Featuring neon hues, cosmic elements, and retro-futuristic design, this campaign captured the excitement and energy of a new academic year. The nostalgic yet modern visuals resonated with students, blending playful creativity with a sleek, standout style.
Funky and Modern Freshers Campaign for UWLSU
I loved the bold, modern direction UWLSU wanted to take for their Freshers campaign. The design features vibrant colours, playful gradients, and retro shapes that create a fun, energetic atmosphere. By using different colour ways for day-time and night-time events, we ensured each was instantly recognisable while maintaining a cohesive, unified feel across the campaign. This approach gave the campaign a fresh and dynamic vibe, perfect for engaging students throughout the week.
Dreamy Summer Ball Campaign for the SU Bath
For this summer party campaign, we created a magical, night-time inspired illustration that brought the campus grounds to life. Featuring a whimsical illustrated fairground set against a dreamy, starlit backdrop, the design captured the enchantment of the event.
Vibrant colours and playful details drew the audience in, while animated digital screens and engaging social assets added dynamic energy to the campaign.
Bold and Playful Welcome assets for Leeds Uni Union
For Leeds SU’s Welcome Week, we designed an ultra-colourful campaign assets featuring bold gradients with a grainy texture overlay for a contemporary and playful feel.
Animated social assets brought the design to life, with cute icons and dynamic typography seamlessly layered over photography. This fresh, eye-catching identity captured the energy of Welcome Week and created a memorable first impression for new students.
Ready to create a standout Freshers’ campaign for your Students’ Union?
Get in touch with Augarde Design today, and let’s bring your vision to life!
Book in a free 30-minute, no-obligation consultation to discuss how we can help.
