Salford SU Brand Identity
The brief
I was tasked by Salford Students’ Union to develop a new visual brand identity that authentically represents their core values. The goal was to create a design that felt vibrant, accessible, and welcoming to students while staying true to the essence of their organisation.
Client
Services
Branding and Logo Design
Editorial Design
Assisted by
Sara Jeffery – Creative Assistant
Process
I developed several logo concepts centered around themes of fun, boldness, and amplifying the student voice. After exploring various options, we ultimately chose a logo that featured an ‘S’ for Salford, combined with a lightning bolt icon. This symbol captured the energy and empowerment at the heart of the student community, while remaining bold and memorable.
Each creative route was presented to student and staff focus groups, where feedback was discussed and changes were made to updated designs.
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