Student Union
Brand Concepts
The brief
I was approached by UCLan Students’ Union to support the development of a brand refresh, as part of a team of creatives.
The brief asked for solutions that made the brand more friendly, accessible and cohesive to their student audience, and promoted the organisational brand values.
Client
Services
Branding and Logo Design
approach
Inspired by the ‘Confidence Together’ brand purpose, I wanted to use bold and bright colours and shapes, which brought across this idea to students through style.
This style is very student-friendly and modern, and when paired with a clean and simple white logo, this is a look that could work well across a range of Student Union sub-brands.
Jess was friendly and passionate, and helped excel the project by delivering a high standard brand concept that met the requirements of the brief.
I’d highly recommend her as a creative.
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