Study in the UK campaign
The brief
This campaign aimed to encourage a more diverse range of applicants to the prestigious Chevening
programme, from around the world.
The client asked for visual branding which could promote the messages around creating positive change, joining a diverse family, and the benefits of studying in the UK.
This needed to feel cohesive across a wide range of marketing collateral, and aspirational to potential applicants.
approach
I created a series of modern collage portraits, each with its own visual theme around the benefits of studying in the UK, and becoming a Chevening Scholar.
I used portrait photography produced by Shoot the Company of Chevening alumni, to which I applied the collage elements using Adobe Photoshop.
outcomes
Chevening is on track to exceed the number of applications year-on-year, which is fantastic given the challenges of 2021.
On social media, applications-related posts, featuring my designs and animated video, have reached over 7.5 million people and had over 103k engagements and 24.5 million impressions.
Jess produced beautifully designed, creative content for our marketing campaign. She understood our mission and designed a range of innovative assets to help us tell our story and engage our audiences. She was a joy to work with!
Related projects
