International Women's Day Campaign
The brief
I was approached by Chevening to develop branding and promotional materials for their International Women’s Day campaign. The 2022 theme was #breakthebias, and I wanted to bring a fun and rebellious feel to project reflect this.
approach
After creating a mood board and suggested colour palette, I created custom illustrations for the project – which were then applied across a range of collateral.
I also created the brand logo, which is simple but impactful, with a chunky and modern font – and broken underline to further bring home the #breakthebias theme.
outcomes
I also created a range of social media templates for Chevening’s International Women’s Day campaign – so they could create on-brand graphics in-house. They published graphics with quotes from female Chevening Scholars talking about gender equality and their experiences around gender bias, discrimination and stereotyping.
Jess produced beautifully designed, creative content for our marketing campaign. She understood our mission and designed a range of assets to engage our audiences. She was a joy to work with!
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