The Alternative Orchestra
The brief
The client was looking for a fresh and engaging approach to this modern orchestra brand identity, with a focus on consistency across the three sub-brands.
Services
Branding, Logo Design, Social Media Assets
approach
I began by conducting research into existing modern orchestral and music-focused brands. I looked at logo design, branding, photography styling and how this was applied across different platforms.
After discussion with the client, we decided on an look that conveyed the alternative and modern approach of the Orchestra – with a logo that was half minimal lineart, and half colourful and abstract scribble.
Jess exceeded expectations all round. The initial designs matched our brief and the ethos of the company, as well as introducing elements we hadn’t even considered. A pleasure to work with.
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